Bringing the Crunch to Life: Animating the CRACKZ Sales Folder

Imagine opening a standard B2B sales folder and, instead of scrolling through flat, uninspiring pages, the products practically jump out at you. The headlines pulse with energy, and the brand’s mascot greets you with a dynamic animation. Sounds like a futuristic web experience, right?

We at Viewnamic have made this a reality. We are thrilled to officially announce our latest partnership with beverage and snack giant MBG Global, bringing the static sales materials for their innovative chips brand, CRACKZ, into the digital age. By turning their traditional presentation into a dynamic PDF experience, we’ve redefined how sales teams engage potential clients.

Next-Level B2B Marketing: The CRACKZ Project

When MBG launched CRACKZ, they knew a disruptive snack brand deserved disruptive marketing materials. Traditional PDFs often fail to capture the true energy of a brand, resulting in lower engagement during pitch meetings. That’s where Viewnamic stepped in.

Without altering the original layout or formatting of their underlying document, we seamlessly overlaid rich, interactive media directly into their digital sales deck.

Animating the Crunch: Headlines & Products

First impressions matter. To ensure the sales deck instantly commands attention, we animated the bold typography and main headlines. As you scroll, the text dynamically reacts, drawing the eye exactly where it needs to go. But we didn’t stop there. The CRACKZ product packaging itself was brought to life, highlighting the vibrant designs and making the snacks look as crisp and appetizing on screen as they are in real life.

Unlocking Brand Personality: The Wasabi Cat

Every great brand has a story and a face. For CRACKZ, one of the standout elements is their unique character lineup—including the fan-favorite Wasabi Cat. To elevate MBG’s storytelling, we fully animated this iconic figure directly inside the document. Instead of a flat image on a page, the Wasabi Cat now leaps to life, injecting humor, personality, and unforgettable brand recognition right into the pitch.

👉 Experience the live interactive CRACKZ sales folder here!

Why Static PDFs are History

The feedback from the team at MBG Global has been incredibly positive. By utilizing Viewnamic’s web-based viewer, their sales representatives can now deliver a memorable, high-impact presentation directly through any browser.

Why are companies shifting from traditional documents to Viewnamic’s interactive solutions?

• Zero Layout Distortion: Your original PDF file remains completely untouched and lightweight. The dynamic elements are layered seamlessly on top.
• Flawless Scrolling Experience: No awkward pop-ups or clunky plug-ins. The animations feel completely native to the document.
• Actionable Analytics: Unlike standard attachments, Viewnamic provides detailed insights into how long readers stay on a page and which elements they interact with most.

Ready to Bring Your Documents to Life?

Whether you are launching a new product line like MBG, pitching to high-profile investors, pitching real estate exposés, or sending out B2B sales folders, a static document just doesn’t cut it anymore. You need to capture attention immediately and hold onto it.

We can help you transform your standard PDFs into immersive, interactive experiences that drive conversions and leave a lasting impression.

Let’s collaborate! Reach out to our team today at info@viewnamic.com to get a personalized demo and see how we can bring your brand’s documents to life.