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Sales folder · MBG Group

CRACKZ sales folder

MBG Group turned the B2B sales folder of its snack brand CRACKZ into an interactive experience: product animations play right on the pages.

CRACKZ sales folder in a black branded viewer: snack packs, the Wasabi Cat character and the slogan “Snack like a legend.”

Static PDF → With Viewnamic

From a static PDF to an interactive document

Static PDF

  • Product photos and the Wasabi Cat as still images
  • A PDF file sent as an email attachment
  • No way to tell whether partners opened it

With Viewnamic

  • Product animations play right on the pages
  • The Wasabi Cat comes to life
  • One link that opens in any browser, on any device
  • A black viewer in the CRACKZ look
  • Statistics on pages and animations (depending on the plan)

Live demo

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Preview of the live example: CRACKZ sales folder
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CRACKZ sales folder Sales folder · MBG Group Open in a new tab: CRACKZ sales folder

Sales folder · MBG Group

About this example

The MBG Group owns brands such as Effect Energy, Salitos and Morelli. For its snack brand CRACKZ, MBG turned a static B2B sales folder for its retail partners into an interactive experience.

The folder keeps its layout exactly as designed and gains motion: product animations play directly on the pages, and the brand’s Wasabi Cat comes to life next to the snack packs and the slogan “Snack like a legend.” Viewnamic also helped create the animations.

Each animation plays in the area marked on the page. Viewnamic never writes the media into the PDF – they are layered on top of the page in the viewer. The original file stays as small as before, and partners receive one link instead of a heavy attachment.

The folder opens in any modern browser on desktops, tablets and phones, in a black viewer that carries the CRACKZ look. Depending on the plan, statistics show how long each page is read and which animations are played – a good starting point for the follow-up call.

Where it fits

Industries, use cases and features

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