Static PDF
- Product photos and the Wasabi Cat as still images
- A PDF file sent as an email attachment
- No way to tell whether partners opened it
Sales folder · MBG Group
MBG Group turned the B2B sales folder of its snack brand CRACKZ into an interactive experience: product animations play right on the pages.
Static PDF → With Viewnamic
Live demo
Sales folder · MBG Group
The MBG Group owns brands such as Effect Energy, Salitos and Morelli. For its snack brand CRACKZ, MBG turned a static B2B sales folder for its retail partners into an interactive experience.
The folder keeps its layout exactly as designed and gains motion: product animations play directly on the pages, and the brand’s Wasabi Cat comes to life next to the snack packs and the slogan “Snack like a legend.” Viewnamic also helped create the animations.
Each animation plays in the area marked on the page. Viewnamic never writes the media into the PDF – they are layered on top of the page in the viewer. The original file stays as small as before, and partners receive one link instead of a heavy attachment.
The folder opens in any modern browser on desktops, tablets and phones, in a black viewer that carries the CRACKZ look. Depending on the plan, statistics show how long each page is read and which animations are played – a good starting point for the follow-up call.
Where it fits
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